With the introduction of HTML5 and Appleâs iAd Mobile Ad space is all set to grow in a bigger scale in the days to come. Mobile agency execs debated the evolution of this medium in the recently concluded Mobile event OMMA in NYC.
Swype, a pioneer touchscreen keyboard input technology, will make way for itself in over 10 million smartphones by the end of this year. Swype the manufacturers of this keyboard âswypeâ are very confident of it.
SCVNGR has managed a remarkable growth in the short span of time of its existence. As a start-up company they made themselves distinct from the rest with the idea of a location-based Mobile gaming.
SCVNGR has managed a remarkable growth in the short span of time of its existence. As a start-up company they made themselves distinct from the rest with the idea of a location-based Mobile gaming.
Hong Kong International Airport started a new competition between the agencies of Hong Kong to emphasize the interactive screens in the terminal of their new wing. The winners of the contest are given the prize to use the screens for a period of two months. Ogilvy and The Hyperfactory were collectively pressed into action by Motorola for this “Say Goodbye” Campaign. Travelers using their cosy small screens of Motorola connected with the near and dear ones through the gigantic digital screens with the assistance of David Beckham and Jay Chow. The purpose of this operation was to enable this high frequency traffic digital site costing near about $1 Million, absolutely free to the winners of the contest. In the process it helped Motorola to display its new RAZR in an entertaining fashion by engaging the users. It further provided the audience a first time experience of “Saying Goodbye” with David Beckham and Jay Chow. Motorola also got a chance to portray themselves as providers of innovative & cutting edge experience across all its models. The customers could take a picture of themselves with their phone; write a message and text it to their loved ones to be displayed on the giant screen “Saying Goodbye” even after entering the security zone of the airport. For an option they could also choose David Beckham or Jay Chow as their medium of interaction through their recorded messages. The initiative got an overwhelming response from thousands of travels. It produced an enormous interest in the regional press and whispering campaign ensured people crowding the airport just to “Say Goodbye” to their loved ones. It’s not only been a great marketing exercise for Motorola but for Hong Kong Airport too. Hong Kong Airport now has a long queue of corporate desperate to promote their brands on the huge digital screen.
Lancôme utilized both the iPhone app & Social Media to introduce “Declare Indigo”& try to create an intimate relation between the customer & the brand
